You always spot interesting stuff outside DCUSA. The other day I was walking past and noticed a couple of orange and white fixed-gear bikes with big North Face logos on them.
A college-aged girl was unlocking hers and I asked her about it: she said it was a deal where The North Face gives them a free bike for the semester with the caveat that they have to post pictures of the bike on social media -- so basically it's a free bike for free advertising. Seems like a pretty awesome deal for young people.
The bike also has the address for the Georgetown store on it, 3333 M Street NW. It's a pretty interesting idea, but the first time I've spotted them around the area.