The other day I was at the Target in DCUSA and noticed something odd: in the area on the first floor that used to have bulk items, there were signs for the "Bullseye Bodega." Kind of a weird name, and there didn't seem to be anything out of the ordinary there: things like random decorative vases, paper towels, storage boxes. I guess it's like a bodega in that there are random items you may need, but I don't really see what this accomplishes.
Doing a little research, there was something similar in NYC Target stores, a sort of pop-up for a few weeks where you could "Shop the Bodegas for chic deals in home, fashion, accessories and beauty from our acclaimed roster of design partners." Unless you consider Target brand paper towels to be "chic" then I don't really get it. They do have some coupons, at least. Strange.